Kayne West, hip hop icon and collaborator of many fashion extremes. Recently Kayne West collaborated with a company called A.P.C. and came out with the shirt pictured below. This shirt has no logo or any sort of print anywhere on the shirt. This shirt was a basic white tee shirt that sold for 120$. Now you would think that this is a little overpriced for a white tee shirt but to many this shirt was something that was a must have. It was a product with more hype behind it because of the name behind it, Yeezy.
The shirt was released and put up for a sale on the A.P.C. website and sold out in a matter of minutes. The hype behind the shirt was huge, people were crazy to get there hands onto this plain shirt that most people would have absolutely no clue you paid over 100 dollars for. So the real question we ask is why? As we look at this icon of the media we see a person that can create a product and have it sell out in a matter of minutes. His previous hyped products include the Yeezy shoe line with Nike which were sold for 200$ new and go for 2000 dollars now. Also the shoe line with the infamous Louis Vuitton we see a pair of shoes that retailed for over 1000 dollars. People go wild to hold a product from the legendary Yeezy and his creative mind that creates some of the most popular products ever created by a celebrity.
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