Harley Davidson and the hogs

Harley Davidson has a huge following when it comes to motorcycle riders. People are die hard fans for the brand name Harley.
1. With the creation of the brand communities that we have seen Harley Davidson create, we see a whole new level of brand dedication and following when it comes to consumers. People are able to join into these big meetings of fellow followers of the brand and discuss a passion of theirs, Harley Davidson Motorcycles. I think that these meetings bring the consumers much closer to the brand because they see dedication from the brand to appreciate and help gather there followers and have a good time. Looking at the video you see what Harley is really about.
2. Elements that enhance the brand meaning for the rider are things like first it being called the "Posse Ride" that gives the riders the sense of togetherness that they all can look around and see people with the same passions. Other elements would be the passport that lets the riders feel special about the ride in the sense that they are truly apart of it, they have something to show there passion of Harley Davidson because they have rode the tough long miles on there bike for the name of Harley.
3. I think Harley could get more involved in the ride but the people are going to want to be able to make the decisions they want for the events. I don't think Harley should take over and begin to create Harley events that are just there products everywhere promoting like crazy, let there followers make some decisions and create a fun environment with Harley at all there hearts. Harley has set something up perfectly when it comes to brand dedication, Harley fans are some of the most die hard fans out there.
4 Harley could also create involvement in the brand maybe by adding something for the more dedicated fans. A rewards system for there attendance at the events that Harley is supporting. This rewards program might add some more dedication from the fans that only like to attend the events once in a while. Also Harley has done a great job at it already but merchandise like basic clothing lets the followers of the brand put there favorite motorcycle logo on there body and help promote the brand.
http://www.youtube.com/watch?v=bKR_1tlGfTs