Monday, September 30, 2013

The black men and a goat



           Recently in the media this ad was pulled by Mountain Dew  for obvious reasons. The ad was created by the group of Odd Future who are included in the ad but the racial profiling in this ad is pretty obvious. Obviously racial profiling in advertising is still prevalent with ads like this being aired on television to the public. I don't think racial profiling in advertising is a thing of the past and probably will never be because someone somehow will analyze an ad to be racial profiling somehow.  
         As for advertisers having ethical responsibilities, there is a toss up between them having the responsibility to turn down racially profiling ads and the idea that if they don't do it someone else will and make money from it. So i believe they should keep there ethical responsibilities first if that's what they wanna be about, but there is always going to be ad agencies that are willing to drop the ethical part and do the ad to make money not gain respect.

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