As technology becomes more and more active in the day of the everyday citizen things will begin to change more and more to technology based advertising. A few years ago America was still based on TV ads and published ads in newspapers or on billboards, now looking at advertising it is becoming more and more about technology. The use of technology is a huge advantage for the modern day advertising agency. with the use apps like Instagram and Facebook companies are now able to feed advertising into the everyday person rather effortlessly. Looking at the picture below companies like Pepsi are able to take a modern app like Instagram and advertise their product with using things like hash tags to get you to participate in there competition. They company is using a rather cost free aspect of there advertising to get to the phone of hundreds of thousands of people with this new found technique. In the 20th century advertising like this would of never been possible because first off phones were not as advanced and people were not as attached to there phones as modern day people are now. Modern day advertising like this is only going to become more and more common in our lives.
Another common technology we see being used is the digital billboard. Recently these billboards are taking over most billboards we are seeing on the highway, these billboards with the use of modern technology allow the advertisers to get the attention of drivers with the use of moving ads or bright lights that catches the driver when he/she is driving at night. There is huge benefits to these new billboards compared to the print old ones and are going to give the modern advertising agents utilizing this new technology the ability to make people watch ads without them realizing it while doing the everyday task for most called commuting.
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