The use of remembering

Nostalgia marketing is very common today in the advertising scene. We see the use of nostalgia marketing on the constant when advertising to the younger generations. Nostalgia marketing can have some positive and negative effects though. First looking at the positive effects we can see the use of emotion in advertising when we use things like seeing a dog in the SPCA commercials, the use of sad dogs bring us the nostalgia maybe of a dog we have seen on the side of the road and help bring emotion into the ad. Also with the use of nostalgia we can see the use of events in marketing like a BBQ where the ad is showing the people drinking coke or another product. Seeing this your mind brings you to a happy time you had at a BBQ and may connect the product with happiness in your mind and will want to try to replicate that event. But there can also be negative effects of nostalgia marketing, giving a example of something like Lectric Shave after shave cream. You see this ad and remember the smell of some time that you had to be in a elevator or small space wearing this cream and remember the terrible smell that haunted your nostrils, you then change the channel in hope that you forget everything about the product and miss the ad completely.

Nostalgia Marketing can definitely have products that just don't work with it. Products that have really changed over the years like Old Spice or other products that have made recent turn around in business. With the use of nostalgia marketing you might be trying to avoid the companies past in the ad so you do not want the consumer to remember the old smells or anything they associate with the product.