Shepards of the Sea

A group who calls themselves the "Sea Shepherds" has been seen all over the world trying to campaign against the killing of certain species including Sea Shepherds most popular Enviromental battle the hunting of whales. The group uses modern technology everyday to help promote there actions as people against the harm of animals. Looking at there whale hunting campaign we see first the use of a TV show that was watched by millions and millions. This TV show was there base to a huge campaign from the Sea Shepard against the slaughtering of whales. The TV show was a great use of media and modern technology to really show what they are doing out in the Arctic where laws do not apply to everyone.

Another technique with the use of media that the Sea Shepherds used was quite extreme. The Sea Shepherds actually boarded a whaling ship that was on there tail and managed to get 3 of there crew men on board the ship. Once they were on, the Sea Shepherds called up the media and told them the circumstances and put a lot of pressure onto the whalers to allow them to leave and help create a media stir in favor of the Sea Shepherds to help create some backup for there campaign. The other approach that the Sea Shepards used was the use of emotions to help create some backup for the group, pictures like this one sprung up all over the web once they were taken and helped them to get the pathos of the audience that will help support there fight.