The razor company Gillette produced a ad campaign a few years back using a few famous athletes as there basis for there product. An ad like this was seen in magazines directed toward the men reading and tried to help them think that they were goign to get this clean shave just like this "clean" family men posted above. The athletes posted like Tiger Woods were the family men that had no problems and were successful and loving to there kids and wife, but we all know about Tiger Woods now. They used the black clothes to emphasize there faces so you notice the close shave that can be seen.
http://www.youtube.com/watch?v=BO0wbvQ4GSw
The tv ad used in this campaign featured Roger Federer, Tiger Woods, and Alex Rodriquez all who are names know to family as star athletes. In the ad the athletes are walking through a town and wearing matching outfits but different shoes that match there sports, Alex with some smooth leather shoes because is a baseball player a manly sport in the minds of many, Tiger has on golfing shoes because its what he is all about, and Roger has heeled shoes which come off a little girly but he is still confident with this shave he has gotten from these razors. They all check themselves out in a window where they feel there face and hair but only look at it for a few seconds because they know they look good.
Then there are ads like this, Nike's own outside ad. Nike here takes urban ads to a new level with the idea of taking there product and putting it into the public's view in a new way. They took a building added a soccer ball and added the repercussions that it would make if you say kicked this Nike ball into a building. This is that its so good that you can damage a building with one of your kicks.
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