When i look at advertising i instantly thing of one of the most recognizable logos in the world and that would be the Nike swoosh. Nike is a company that has pushed there distribution all over the world and can be seen fitting in to any sort of society. Nike has used advertising to create a massive company that has people wearing there products everyday. When we look at there advertising techniques we see a trend in taking some of best athletes in the world and making them there own, we can look at Tiger Woods who is arguably the best golfer to ever walk the earth. He is has been Nike everything since the beginning of his golf career. Nike has used his name to create many sub-brands of Nike like the Victory red golf club line or the Tiger Woods line. This can also be seen in people like Micheal Jordan who has his own shoe line that are some of the most popular shoes in the world. Nike has used mass advertising to create a meaning behind there logo like no other company has accomplished and showed the world what was possible from mass media.
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